Keep snacks nearby
Heat consumes calories. Jotchua consumes everything else.
01 THE WARMEST GOOD BOY
$HOTJ JOTCHUA
A small dog.
A very unreasonable temperature.
02 / THE INCIDENT
SOMEWHERE PAST WARM
He sat too close
to the sunset.
Jotchua was once an ordinary mountain pup with an extraordinary talent for finding the warmest spot in every room.
One evening, the sun went down. Jotchua did not. By morning, his fur had learned the shape of fire—and his expression remained completely unchanged.
“Still a good boy. Just do not touch the ears.”
Never say “cool down”
He understands the words. He simply disagrees with them.
Respect the little flame
It looks decorative. It has already eaten two thermometers.
03 HEAT STATES
Same face.
Different forecast.
Move across the heat levels. Jotchua remains calm while the atmosphere makes increasingly poor decisions.
01 / COZY
Blanket weather
02 / JOTCHUA
Perfectly normal
03 / WHOOPS
Sun has competition
04 / THE WARM CIRCLE
Come closer.
Not that close.
Jotchua’s corner is small, bright, and permanently set three degrees above reasonable.
THE TEMPERATURE IS NOW YOUR PROBLEM
Hot Jotchua $HOTJ
Keep the address. Find the pup. Do not bring ice.
YOUR_CONTRACT_ADDRESS_HERE